BRAND MANAGEMENT
PREMIER SOCCER LEAGUE
Design Units’ brief was to retain the Lion, which had become the icon of the soccer league, but to ‘africanise’ it and retain South African colors as well as emphasize the acronym ‘PSL’. Design Unit developed extensive corporate paraphernalia including Standards Manuals, head office signage, corporate printed items, annual reports and various advertising/ marketing material.
VARIOUS ANNUAL REPORTS
More than any other publication produced by a corporation, the annual report must amplify all that is right with a company - its products, its people, its performance. For it is the annual report that speaks to actual and potential shareholders, who are the ‘owners’ of these companies.
ADVERTISING - VARIOUS
Corporate and product advertising relies on powerful visual concepts and messages to set them apart from their competition. Consistency and repetition of style but with a changing message create ongoing interest and impact.
VARIOUS BROCHURES
Brochures form an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectible item, not only for its captivating visual effects, but for the loads of product-specific information featured in it. Brochures help capture the attention of potential customers, especially in the case of small and emerging businesses that are on a tight budget. Brochures can focus entirely on the business and its offerings, thereby getting the undivided attention of all potential customers who browse through them. The key, however, is to make the content both interesting and informative, supporting it with appropriate images and including a call to action.
